Portfolio
A few of my favorite things…
Click images to connect to sites or download PDFs
Positioning
dogtime.com: "Find Your Wag"
This online resource for dog lovers needed a tagline and homepage positioning copy to capture their promise of fun and full-service.
MSP: "How Great Ideas Get Mailed"
A bold new tagline, logo and self-mailer brochure shows that MSP is the vendor of choice for successful mailings.
Sunoco "Come to the Sun"
A new friendly tagline and radio jingle brand Sunoco as the bright spot for drivers.
Three versions: Pop, Alternative, Jazz 
Websites
Seubert & Associates: "For What Lies Ahead"
This insurance agency's site incorporates online client tools and the assurance that Seubert can protect them for the long term. I also wrote the tagline.
The Atrium: "Where Events Flourish"
Reorganized by event type, this website for The Atrium event facility enables visitors to jump right in and start planning their special occasion. I also wrote the tagline.
Direct Marketing
ProMinent postcard series: “Name-calling”
An eye-catching, strong creative theme enables ProMinent to promote seven different products all within a cohesive concept.
Transarc conference invitation: “Start Here” Inserted into trade publications, this invitation uses a connect-the-dots concept to promise solutions to complicated info-security issues. The campaign also used postcards and ads.
Advertising
WABCO image ads: “People committed to quality”
To rebuild customer confidence in WABCO, ads highlight the experience and commitment of individual WABCO employees. (PDFs 1MB each)
Houston Harbaugh service ads: “Ease your pain”
To physicians facing complicated compliance regulations, HH's Healthcare Law Group is a welcome relief.
Materials
Colonial mutual fund sales kit: “The truth about
high returns”
This kit sells advisors on Colonial's product and gives them the tools to sell their clients, using a message that captivates both audiences.
Bank of America services brochure: “Rewriting
the rules”
Designed to highlight BAPB's holistic approach to financial relationships, this 34-page brochure shares client case studies and a complete description of services.
